Branding & Typography
"One designer, many faces..."
With my personal branding I wanted to demonstrate my ability to approach projects in a different light, while still having a clear, and unified brand that reflects my personal tastes. Additionally I wanted something that was clean and simple in order to best show off my work in a physical or digital portfolio.
To solve this I adopted the phrase: “One designer, many faces...”. I used this phrase literally and designed eight different logotypes that each utilized a different typeface while still reflecting the rest of the brand. For continuity sake only one logotype would be applied per usage of the brand, as demonstrated below.
Finally, I created a series of eight posters, one for each logotype, which help to demonstrate my original goals.