Volvo Identity Redesign                                                           


Volvo combination mark

Developed a new identity for Volvo Cars. This project included a redesigned logo, symbol, combination mark, and brand book. The brand book outlined the requirements and specifications of the new identity. The book itself is a 70 page document that outlines everything from brand message to advertisement specifications.

Volvo combination mark on white

Redesign combination mark. The mark includes the new logo & symbol.

Redesigned symbol mocked up on steering wheel

Mockup of the redesigned symbol in a real–world scenario

Brand book excerpts Brand book excerpts Brand book excerpts

Excerpts from the brand book

© Adam Flynn | 2014
Thank you.